From Vision to Reality
Crafting a Distinct Brand Identity
Joana Fernandes approached us with a clear vision: to launch Sage Home Harmony, a home organization business with an emphasis on sustainability and personalized service. She sought our expertise to help her define her market position, develop her brand from the ground up, and establish a comprehensive brand strategy that aligned with her business objectives.
Our strategy began with a thorough analysis of the competitive landscape and taking the time to understand Joana's overall vision. We facilitated a series of branding workshops with Joana to pinpoint Sage Home Harmony's core messaging, mission statement, and the emotional and practical benefits it offered clients. This collaborative process helped lay the foundation for our creative work.
We chose the name Sage Home Harmony for its connections to wisdom, sustainability, and balance—key attributes that Joana wanted her brand to embody. We developed a mission statement that encapsulated the brand's commitment to transforming spaces into serene, functional environments through eco-friendly practices.
Sage Home Harmony
Mission Statement
Our team developed a logo and visual language to communicate simplicity, elegance, and an eco-friendly ethos. The sage green color palette underscores the brand's commitment to sustainability, while the clean, modern typography reflects its approachable yet professional service offering.
We positioned Sage Home Harmony as a pioneer in sustainable home organization, highlighting its unique selling proposition: personalized services that not only sustainably organize physical spaces but also promote a healthier, more balanced lifestyle. We communicated this positioning through targeted messaging across the brand's digital platforms and marketing materials.
Our comprehensive brand strategy made it possible for Joana to confidently enter the market prepared for long-term success with Sage Home Harmony.