Posca USA

The #PoscaSurface campaign underscored the adaptability of Posca markers to virtually any surface. Each week, we featured different markers in different color palettes—from skateboards to ceramics. These posts served as inspiration for those seeking to explore new ways to use Posca’s products. The campaign began in 2019 and is still going strong on Posca USAs profile page today.

We launched a partner/influencer campaign to amplify Posca's reach and demonstrate the versatility of its markers when it came to real-world projects. We partnered Posca with artists and influencers to create authentic, engaging content that showcased the markers in action and supported partner programs This allowed us to tap into the influencers' networks, extending Posca's visibility and reinforcing the brand's commitment to fostering artistic expression.

Leveraging UGC, we curated and shared +/- ten Posca-based art projects each week, showcasing the incredible work of the Posca community. This initiative not only celebrated the diversity of artistic expression among users but also supported the #PoscaSurface campaign, providing continuous inspiration and engagement. Additionally, we capitalized on social holidays, such as Star Wars Day and St. Patrick's Day, to align Posca art projects with broader cultural moments, further enhancing audience engagement and brand visibility.