Pac Laq
From concept to impact
Pacific Lacquer (AKA Pac Laq), an eco-nail polish brand based in Northern California, aimed to entirely redo their pre-launch brand identity, transitioning from their initial look and feel to a more sustainable and distinctive presence. In need of a new brand name, logo, brand story, comprehensive online presence, packaging, and merchandising, they engaged our team to facilitate their transformation and position them for a successful launch.
Simple and chic
We reimagined Pac Laq's logo into a simple, chic emblem that captures the brand's essence and aligns with their mission to provide ethical and easy self-expression through their handmade, vegan, and cruelty-free nail polish.
Cassidy Frost
Founder, Pacific Lacquer
Stylish and eco-friendly
We crafted a comprehensive packaging design that reflects Pac Laq's brand identity and highlights their commitment to sustainability. The stylish and eco-friendly packaging includes boxes, box stickers, tissue paper, and insert cards.
Refreshed and refined
Pac Laq had a sizable inventory with their former brand name etched onto glass polish bottles. To stay cost-effective and sustainable, we designed small, stylish labels showcasing the new branding
Seamless integration and market impact
As part of our comprehensive services, we played a vital role in developing Pac Laq's merchandising strategy and planning their annual go-to-market (GTM) approach. This ensured a consistent brand message across all channels and helped establish a strong market presence, paving the way for the brand's long-term success. We devised a comprehensive launch strategy for Pac Laq's debut product, the Starter Set. Building upon the brand's approachable identity, we focused on seamlessly integrating the brand elements across all touchpoints to create a consistent and impactful market presence, ensuring a strong and cohesive brand message throughout.
Eye-catching and engaging
To amplify our launch strategy, we crafted a comprehensive social plan that began with a week-long grid spread across Instagram featuring all six polishes in the Pac Laq starter set. This resulted in a huge 650% increase in impressions over the course of just four days, propelling Pac Laq into the spotlight. Upon completion of the initial launch, we advised the client to expand their social media presences to Tik Tok and Pinterest — incorporating how-to videos, vignettes, and more.
A distinctive brand set to make an impression
With a warm and inviting brand identity, an engaging website, eye-catching packaging, and clear launch strategy, Pac Laq is well-positioned to make a significant impact in the beauty industry. Our ongoing partnership with Pac Laq continues to support their growth as they redefine self-expression through ethical and sustainable nail polish.
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