
Autodesk
New Buying Experience Animated Video
Autodesk recently introduced a new buying experience to streamline how customers purchase their products. To support this internal initiative, Autodesk enlisted our team to create an engaging explainer video that would announce, educate, and inform their global team and partners about the upcoming changes.
We created a video script and concept for the animated video, developing a circuit board-inspired theme. Our Motion Studio team brought the video to life, incorporating custom icons to represent key elements of the new buying process with a professional voiceover to create a seamless, engaging narrative. We extended this design theme to include graphics for Autodesk’s internal SharePoint site and custom Zoom backgrounds for their team. The visual assets became the foundation for the larger internal campaign which included global company-wide communications and all-hands meetings.

